📧 Naples Wallpaper – Email Use Standards

Jul 15

🎯 Purpose:

To maintain a professional, consistent, and respectful tone in all email communications while representing the Naples Wallpaper brand with integrity and clarity.

✅ 1. Use a Professional Email Address

Always send work-related emails using your @napleswallpaper.com email account.
Never use personal email accounts to communicate with clients or vendors.

✅ 2. Always Use a Clear Subject Line

Examples:

Estimate for Smith Project – Living Room
Wallpaper Sample Order Confirmation
Schedule Confirmation – Installation Appointment

A good subject line helps the recipient understand your message at a glance.

✅ 3. Start with a Proper Greeting

Always begin with a professional and polite opening:

To clients:
“Dear [Client Name],”
“Hi [Client Name],”
To team members or vendors:
“Hello [Name],”
“Good morning [Name],”

Avoid overly casual greetings like "Hey" or no greeting at all.

✅ 4. Be Clear, Polite & Straightforward in the Body

Write in complete sentences with correct punctuation.
Use professional tone — friendly, but not too casual.
Be specific about dates, products, times, or next steps.
Always proofread before sending to correct typos and unclear statements.

Example:

“Thank you for visiting Naples Wallpaper today. Based on our discussion, I’ve attached the estimate for your powder bathroom project. Please review and let us know if you’d like to move forward or have any questions.”

✅ 5. Use a Professional Signature

Your email signature should include:

csharp

CopyEdit

Best regards, [Your Full Name] Naples Wallpaper [Your Position] Phone: (xxx) xxx-xxxx www.napleswallpaper.com

This gives the recipient everything they need to contact you.

✅ 6. Attach Files Correctly

Always name files clearly (e.g., "Johnson_Estimate_July2025.pdf")
Confirm attachments before sending
Don’t send large file sizes unless needed; compress if possible

✅ 7. Respond Promptly

Respond to emails within 24 hours or by the next business day.
If more time is needed, acknowledge the message:
“Thank you for your email. I’m reviewing the details and will get back to you shortly.”

✅ 8. Maintain Confidentiality

Do not share client or project information with outside parties.
Use BCC when emailing multiple clients to protect privacy.

❌ Avoid These Email Mistakes

Using emojis or overly casual language
Writing in all caps (appears as shouting)
Ignoring or deleting emails that require a response
Forgetting to follow up when action is needed

💬 Sample Closing Phrases

“Please let me know if you have any questions.”
“Looking forward to your reply.”
“Thank you for your time and consideration.”
“We appreciate your business!”

📌 Final Reminder:

Every email represents Naples Wallpaper.
Professional email habits build trust, avoid confusion, and elevate the client experience. Always write like your name is on the line — because it is.